If you’re a parent in the modern world, you’re fighting an uphill battle if you want your children to eat well. These days, as soon as you step outside your house, you encounter a culture that seems to think that kids have an inbred right to eat sugar, treats, and processed foods… not just on special occasions, but every day of the week.
WHY DO WE INSIST ON FEEDING OUR KIDS JUNK?
WHY DO WE EVEN HAVE THE CONCEPT OF “KIDS FOOD” AT ALL?
In traditional cultures, kids simply eat what adults eat. There are no kids breakfast cereals (or cereals at all), Happy Meals, juice boxes, or kids menus.
It is almost like marketing and society has parents believing that they are somehow depriving their children if they do not indulge them in this cleverly packaged garbage that all their friends might be eating at school. Everywhere you look – TV commercials, billboards, grocery aisles are catered to the clever marketing behind “kiddie foods.” And what sells it for parents?
ONE WORD. CONVENIENCE
All of these foods come conveniently packaged with exorbitant shelf lives and clever marketing strategies to make parents believe that they are somehow doing their children good by using these products. Just think how this is logically possible for a second if it can be kept in your cupboard for over 6 months? And all of a sudden you have set an expectation for this kind of junk food in your child’s life that is very hard to change once you have started sliding down the slope.
Even when you go to a restaurant these days – fancy or not… the general staple options for children seem too be:
• Grilled cheese
• Burger and fries
• Chicken fingers
• Spaghetti and meatballs
• Margarita Pizza
Why do restaurants simply not cater smaller adult portions of the same healthier options for kiddies, or have a “kiddie-sized” meal option on all their foods?
KIDS DON’T COME INTO THE WORLD WITH THIS EXPECTATION. WE CREATE IT FOR THEM.
And once they get a taste of sugar, refined flour, and other processed food, is it any wonder that they like it? Those foods trigger all of the reward mechanisms in our brains, and kids—even more so than adults—have a hard time resisting those biologically hardwired impulses.
It doesn’t have to be this way.
Here’s one simple step you can take: abolish the idea of “kids food” from your vocabulary, and from your home.
When you sit down to eat meals as a family, there is only one option – for both the adults and the kids. This won’t be an easy transition if your kids are used to something different, but it’s worth the effort.
It’s time to take our kids’ health back from big food chains and their profit-driven attempt to sell us more “kids food products.”
Let’s do it together!